Newland Communities to Host Life is good® Pumpkin Festival at Sterling on the Lake on October 20, 2007

October 17, 2007 - Newland Communities to Host Life is good® Pumpkin Festival at Sterling on the Lake on October 20, 2007

Family event in Flowery Branch will carve nearly 500 pumpkins and raise funds for HomeAid and Big Brothers/Big Sisters of Northwest Georgia Mountains

FLOWERY BRANCH, Ga., Sept. 13, 2007 - On October 20, 2007, Newland Communities, the nation’s largest community developer, will host its second annual Life is goodŽ Pumpkin Festivals in 11 communities in seven states across the country. The Pumpkin Festivals are free to attend, giving thousands of families a fun-filled day featuring activities for all age groups, including pumpkin carving, games, live music, great food and more, all the while raising funds for charity. The first Pumpkin Festivals held in Newland communities took place in October 2006 and raised $400,000 for charities.

The Atlanta Life is good Pumpkin Festival takes place at Sterling on the Lake in Flowery Branch from 3 until 8 p.m. For directions or more information, visit or call 770-967-9777.

The national beneficiary of the 2007 Life is good Pumpkin Festivals is HomeAid, a leading national non-profit provider of housing for today’s temporarily homeless. In addition, Big Brothers/Big Sisters of Northwest Georgia Mountains will benefit from the event. Big Brothers/Big Sisters is the oldest and largest youth mentoring organization in the U.S.

“Our relationship with Newland Communities and Life is good is such a natural fit given our mutual desire to build stronger communities where we work and live,” said Genette Eaton, chief executive officer of HomeAid. ”The pumpkin festivals and the funds that they raise will have a tremendous impact on serving the temporarily homeless population in each of the participating Newland communities, helping families and individuals in need get back on their feet.”

Eleven Newland communities will host the 2007 Life is good Pumpkin Festivals, including 4S Ranch (San Diego, Calif.), Whitney Ranch (Rocklin Calif.), Estrella (Goodyear, Ariz.), Cinco Ranch (Katy, Texas), Summerwood (Houston, Texas), Falcon Pointe (Pflugerville, Texas), Sterling on the Lake (Atlanta, Ga.), Clarksburg Town Center (Clarksburg, Md.), Ladysmith Village (Ladysmith, Va.), FishHawk Ranch (Tampa, Fla.) and MiraBay (Apollo Beach, Fla.).

“As a developer of residential communities from coast to coast, we are proud to have the majority of the funds raised at our 2007 Life is good Pumpkin Festivals benefit HomeAid and Big Brothers/Big Sisters of Northwest Georgia Mountains. We wholeheartedly support HomeAid’s efforts to help build dignified housing for temporarily homeless families and we are always looking for ways to benefit the Big Brothers/Big Sisters youth mentoring programs,” said Jennifer Landers, regional marketing director for Newland Communities.“As well, our Pumpkin Festivals would not be possible without our alliance with Life is good. We are very proud to be affiliated with Life is good for this charitable, worthwhile event.”

The alliance between Life is good, an apparel company that spreads good vibes through its colorful collection of clothing and accessories, and Newland Communities, one of the nation’s leading developers of residential communities, gives both companies an expanded way to reach out and give back to communities across the country. At each of the Pumpkin Festivals, funds are raised through the sale of specially designed Life is good Pumpkin Festival T-shirts, merchandise and donations.

“Good communities rally around great events and great causes,” said Bert Jacobs, Life is good co-founder and chief executive optimist. “Through our alliance with Newland Communities, both companies have an incredible opportunity to make a real difference. On October 20th, we will share a message of optimism with an expanded audience and raise major funds for children and families who need a helping hand."

To find out more about the Life is good Pumpkin Festivals visit

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